Henrique Afonso Personal Brand
Animation, Branding, Graphic Design
I developed my personal rebrand as a way of uniting both Graphic Design and Illustration while embracing the motion language.
Personal project created in 2022.
![](https://cdn.myportfolio.com/8418458e-0158-4a3b-ae9a-31021e5a25d4/c4868b5b-dd74-4384-9caf-05d45ff77f01_rw_1920.gif?h=195094e55c57eed692e611e3b1edb556)
![](https://cdn.myportfolio.com/8418458e-0158-4a3b-ae9a-31021e5a25d4/606cbb1f-6114-4c24-b9c1-404f6a18bdf5_rw_1920.jpg?h=0a43c6901fb209362cf1458e4edc36f5)
![](https://cdn.myportfolio.com/8418458e-0158-4a3b-ae9a-31021e5a25d4/98e7f8a7-2967-4353-9031-906b2dda4278_rw_1920.gif?h=25ecefb01bf27eca819a97b1be285e11)
The main concept behind the rebranding was "content driven" strategy, which work together with my multi-disciplinary approach while facilitate portfolio update.
The multi-disciplinary aspect is also present in the logo, that stands both as an intersection motif and a capital "H" for Henrique.
![](https://cdn.myportfolio.com/8418458e-0158-4a3b-ae9a-31021e5a25d4/a2ea9a31-e807-4840-b588-9c58f4356a0d_rw_1920.gif?h=3076035fb0f928f1b2f444da5e4f3b94)
![](https://cdn.myportfolio.com/8418458e-0158-4a3b-ae9a-31021e5a25d4/e08f894a-2add-4d55-9d07-38302aa93890_rw_1920.jpg?h=0d11004371bee595146a407a32b0af98)
![](https://cdn.myportfolio.com/8418458e-0158-4a3b-ae9a-31021e5a25d4/f125b937-03a3-4735-aa2f-a2f8d93ead62_rw_1920.jpg?h=6d411ee95771f9231c237e3fc72c21e5)
To reinforce this multi-disciplinary approach, I added more colors to my brand pallete.
![](https://cdn.myportfolio.com/8418458e-0158-4a3b-ae9a-31021e5a25d4/845ff180-369f-4ae3-aa7d-e5a80cf5666a_rw_1920.jpg?h=9366c057b9a5afc82eaeb0a1aa645420)
![](https://cdn.myportfolio.com/8418458e-0158-4a3b-ae9a-31021e5a25d4/27daf802-4c71-4dec-8e07-a19e9c2cf1c6_rw_1920.jpg?h=a6c99a055b9fa915e7e398913ee41509)
![](https://cdn.myportfolio.com/8418458e-0158-4a3b-ae9a-31021e5a25d4/a9f980f9-db60-486d-af00-92cb5f8f0471_rw_1920.jpg?h=909e910da207d95c36e9584375bf11ed)
To keep its funny aspect, I opted to use an illustration with the brand pallete as my profile picture in social media.
![](https://cdn.myportfolio.com/8418458e-0158-4a3b-ae9a-31021e5a25d4/4cd8cc49-dd7e-4fb0-84d9-bdf9ea8e44c9_rw_1920.gif?h=0407a505c6305c73f5fce4c6bd82ccc7)
![](https://cdn.myportfolio.com/8418458e-0158-4a3b-ae9a-31021e5a25d4/289a934d-bece-4e31-9450-34870eeaf0a3_rw_1920.jpg?h=d62956b8c82481996713ae9cb6494fad)
In order to challenge myself to learn new techniques in Adobe After Effects, I made a 10 sec showcase video and a 40 sec showreel, that you can watch below.